Zara’s Spanish Fever Hits Melbourne – Store Launch Party, June 2011

Zara Melbourne Opening. Photo by Amanda Fordyce.

Beloved overseas chain store Zara finally made its debut in Melbourne last night. Sitting pretty next to department store titans Myer & David Jones on the famous Bourke Street strip, Zara’s Spanish heritage set Melbournian fashionista’s hearts on fire. Media, celebrities and socialites alike got to sample Zara’s latest designs and threads, with champagne shopping at it’s finest.

Adding a beautiful camel coloured trench coat with shoulder detailing to my wardrobe was the highlight of my shopping for the evening. Other notable pieces were cropped red leather bomber jackets, gold capped ballet flats, monochrome blazers, warm khaki puffer jackets, cute platform ankle boots and lots of bright block coloured dresses, jeans and jumpers that will prove a staple in any wardrobe, even a Melbourne one usually drenched in black.

Of course, the most significant downside to the Zara phenomenon is that unfortunately there will be a lot Melburnians getting around in much the same thing. There will be an influx of Zara tagged accessories, and a plethora of Zara stitched clothing making its way through the streets of Melbourne. In all honesty, this would deter me from buying many statement pieces, for fear of overt saturation. There are also limited edition pieces and hand bags that will no doubt be snapped up quickly.

However, that should not take away from Australian admirers who have eagerly and excitedly awaited Zara’s arrival. My first introduction to Zara was back in Paris in 2005, and I wear that military khaki jacket I purchased there to death, along with the black halter top with adorable tie up bow at the back. As you can see by these photos taken by the totally awesome Amanda Fordyce, some things never change.

I do hold a special place in my fashionable heart for Zara, and it’ s introduction to Australian shores is very much an affable thing.


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