Tennis Game Strong for Adidas by Stella McCartney

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The Adidas by Stella McCartney Barricade launch was nothing short of extraordinary. It took place in a huge middle-of-nowhere warehouse on the outskirts of Melbourne’s CBD – a perfectly deceptive locale that cleverly hid the wonder housed within. In a world-first, superstar female tennis players Caroline Wozniacki (DEN), Maria Kirilenko (RUS) and Laura Robson (UK) played tennis and posed for campaign shots, in an out of this world, completely mirrored court! The court innately reflected the concept of fashion and sports spectator, turning the subjective world in on itself, creating an inward and self-reflective echo of power, femininity and assurance.

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With colour blocks of yellow, a streamlined aesthetic, body con structure and the innovative ClimaLITE® technology, the Adidas by Stella McCartney Barricade range for Autumn/ Winter 2013 (which will be featured during the Australian Open Tennis Tournament), will succour players overcome any hurdle with confidence and grace.

View the video here: https://vimeo.com/57415839

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This article was written by Lara Antonelli and originally posted via Cream Magazine: http://www.creammagazine.com/2013/01/adidas-by-stella-mccartney-get-in-on-the-tennis-action/

 

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