ALPHA 60 – Interview with the Melbourne Sibling Design Team

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Alex & Georgie Cleary. Designers of Alpha 60.

 

1. DESCRIBE THE BENEFITS OF HAVING YOUR SISTER GEORGIE AS YOUR DESIGN PARTNER?

We have been a team for a long time. Our first business together was at about the age of nine where we planted flowers on the farm and then months later picked them, bunched them and then sold them. Since then, there have been a number of different ventures, the latest being Alpha 60. So as you can imagine we know how we can work together pretty well. More often than not we have the same idea at the same time or if not we have ideas that step on from the other. We make for pretty good working team when you both have the same dreams and ideas.​

2. DESCRIBE THE HINDRANCE OF HAVING YOUR SISTER GEORGIE AS YOUR DESIGN PARTNER? ​

None. Alpha wouldn’t exist with only one of us. The sum our parts are greater than the individual parts.

3. WHAT WAS THE INFLUENCE BEHIND HAVING THE VISUAL OF VINCENT CASSEL FROM MATHIEU KASSOVITZ’S 1995 FILM LA HAINE ON BOTH YOUR WEBSITE AND FASHION WEEK CATWALK SHOW EARLIER THIS YEAR?

​We like to bring ideas in from our favorite things of the moment. La Haine is such a great film, a modern French noir. For our fashion week show we made a film that combined both Alphaville and La Haine, which worked together well despite being made 30 years apart. We also took some inspiration from Vincent’s spiced tracksuits and as a result you can see allot of splicing through out the summer range. I love that scene where Vincent is imitating De Niro in the mirror – genius!

4. HOW WOULD YOU BEST DESCRIBE ALPHA 60’S MANTRA?

​Our mantra is – keep your head in the clouds…and your feet on the ground.

5. IS POP CULTURE A BIG INFLUENCE WHEN DESIGNING YOUR OUTFITS? DO YOU GO WITH A THEME AND BUILD THE CLOTHES AROUND THAT, OR VICE VERSA?

We have allot of influences – film, music art, architecture, gardens and a little slice is taken from each to create the whole vision. We often start with a theme, and things gradually build from there, with a number of twists and turns that can result in the whole range looking different to the original theme.

6. DOES MELBOURNE THE CITY, INFLUENCE YOUR COLLECTIONS DIRECTLY?

Of course, it’s a city that is teeming with inspiration.It seems to me that it’s a city with so many opportunities and as a result so many people are doing great things. It’s pretty exciting to be inspired by what’s around you.

7. WHAT’S NEXT ON THE AGENDA FOR ALPHA 60?

We have a new shop opening in the GPO in Melbourne city in the beginning of November, so busy finalizing the design of that. We are also opening a new shop in Sydney city beginning of next year and about to launch in Liberty of London—which is pretty exciting as its one of the best shops around. That is along with a launch at NY fashion week early next year. ​​

QUICK RANDOM ONES

FAVOURITE MOVIE OF ALL TIME?

You serious? Alphaville of course!

BEST BAR IN MELBOURNE?

​Hells, Grace, Siglo, but come summer anything outside.

KEY LOOK FOR SUMMER IN MELBOURNE?

Big hair and big beards.

WHAT ALBUM IS DOING THE ROUNDS IN YOUR CAR/ IPOD OR STEREO?

Dark was the night.

IF YOU COULD HAVE ANYONE PLAY YOU IN A MOVIE OFYOUR LIFE, WHO WOULD IT BE?

River Pheonix, but then again who wouldn’t want to be played by River and I’m sure that Georgie could be played by Anna Karina. We put on a party for Anna Karina last month when she was here as part of the Melbourne film festival, pretty exciting to meet one of our all time muses.

 **THIS INTERVIEW CAN ALSO BE VIEWED VIA THE MFD SITE – http://www.mfdirectory.com/interviews.
THANKS TO ANGELIQUE MAX, EDITOR OF MFD, FOR ARRANGING THE INTERVIEW.
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