Events, Fashion, Fashion Weeks

M/FW – Closing Down Runway

M/FW closed down its all encompassing week of fashion with a bold Closing Down Runway show, featuring sensational designers Scanlan & Theodore, White Story, Viktoria Woods, Camilla and Marc, Manning Cartell, Bianca Spender, Bassike and Arnsdorf. Scanlan & Theodore sparkled in sophisticated sequins, subtle ruffles, sheer panels and decolletage plunging mini dresses. Camilla & Marc […]

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Events, Fashion, Fashion Weeks

M/FW – Town Hall Runway 7

The stunning central CBD landmark of the Melbourne Town Hall was the destination for the aptly named Town Hall Runway shows during M/FW. Runway 7 was the second last show and featured the creme de la creme of Australian fashion. Stalwarts in the fashion industry, but also the ones who you just know are going […]

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Events, Fashion, Fashion Weeks

M/FW – Poolside Runway

In another M/FW first, the iconic Melbourne City Baths were transformed into a fashion runway, featuring 10 designer labels championing sport lux and casual chic. This unique venue  was a very cool (albeit actually heated) city locale to choose for a sold out runway show, and indeed an exciting part of this year’s program, as […]

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Fashion, Fashion Interviews, Fashion Weeks, Interview

GRAEME LEWSEY – Interview with the Virgin Australia Melbourne Fashion Festival CEO

In his seventh consecutive year as the Chief Executive Officer of the Melbourne Fashion Festival (whose Principal Partner is Virgin Australia and is known as VAMFF), Graeme Lewsey has contributed his undeniably unique and expansive vision to the Asia Pacific fashion industry. He has pioneered and leveraged fashion in this country, elevating it to a […]

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