VAMFF 2019 Runway 5 – Celeb Street Style

Friday night and fashion week in Melbourne is a glorious double dose of fun! Pen To Paper Media’s guest photographer for the evening, Rachel Canale, shot our favourite bloggers, models, stylists, industry legends and TV personalities as they enjoyed the VAMFF Plaza in action before stepping inside for Runway 5. Alannah Walton Twice Blessed Fredrika … More VAMFF 2019 Runway 5 – Celeb Street Style

IDENTITY – Presented by The Fashion Advocate as part of VAMFF

In a world obsessed by how quickly things can be obtained, it is mighty refreshing to slow down the pace. None more so than the plague of fast fashion. Overbearing, unoriginal, unethical, unsustainable – it has had it’s time in the sun. It’s time now to start looking inward; to start peering towards home to … More IDENTITY – Presented by The Fashion Advocate as part of VAMFF

MODEL SERIES – Interview with Elsa Bryant

Next in our MODEL SERIES of interviews is the ethereal beauty, Elsa Bryant. At only 17 years old, Elsa is already forging a powerful path to stardom. With her trademark white blonde locks and green eyes (not unlike her Disney’s ‘Frozen’ doppelganger), her sophisticated and natural looks are well paired with a confidence and positive … More MODEL SERIES – Interview with Elsa Bryant

VAMFF 2018 – Highlights from the Runways + Backstage

This year’s Virgin Australia Melbourne Fashion Festival was bigger, bolder and more beautiful than ever! With phenomenal The Plaza open to the public as well as guests and ticket holders of the festival, the stars involved (models, bloggers, celebrities, personalities, designers) were second to none and the Runway shows were spectacular in terms of styling, … More VAMFF 2018 – Highlights from the Runways + Backstage

GRAEME LEWSEY – Interview with the Virgin Australia Melbourne Fashion Festival CEO

In his seventh consecutive year as the Chief Executive Officer of the Melbourne Fashion Festival (whose Principal Partner is Virgin Australia and is known as VAMFF), Graeme Lewsey has contributed his undeniably unique and expansive vision to the Asia Pacific fashion industry. He has pioneered and leveraged fashion in this country, elevating it to a … More GRAEME LEWSEY – Interview with the Virgin Australia Melbourne Fashion Festival CEO

DUNDAS – Resort 2018 Collection, Paris

Let’s talk about Peter Dundas. For years the designer was the creative force behind the seductive and glamorous collections of fashion houses Roberto Cavalli and Emilio Pucci, but in Paris this week, he debuted his first signature collection, DUNDAS. The Norwegian designer amplified his seductive sounds, with models donning striking looks of: hot pink glittering … More DUNDAS – Resort 2018 Collection, Paris