The Mini Paceman Pop-up Store Launch, housed at 250 Chapel Street in Melbourne’s iconic Prahran was an intimate affair. It showcased Mini Australia’s collaboration with some of the world’s most creative design minds, teaming them together with their new Sports Activity Coupé model the Paceman, which the company says “rides comfortably on the intersection of design and functionality”.
The launch featured an initial and unique installation from the co-founder of New York label 3sixteen, Andrew Chen. His ‘no-season’ high quality, yet well-worn jeans were on display in the blue-lit store, accompanied by the sounds of DJ Andy Murphy, champagne from Laurent Perrier and canapés from Morris Jones.
The Mini Paceman has also collaborated with Men’s Style magazine (with editor Michael Pickering in attendance) to produce a newspaper called, The Pace, giving readers an “insight into the space where bold vision meets creative drive and cool design”.
Other creatives to be exhibited in the store include bespoke British tailor Timothy Everest, street style blogger Lee Oliveira, Sydney artist Paul Davies, and Portland leather goods designer Sam Huff.
As for the new Paceman model itself, it comes in a variety of forms, including standard and S Line petrol/diesel options, as well as the John Cooper Works and top-of-the-line model.
This article was written by Lara Antonelli and originally published via Cream Magazine: http://www.creammagazine.com/2013/06/mini-opens-pop-up-store-in-melbourne-to-showcase-its-new-paceman/