Where does the word ‘Quella’ come from and what does it mean to you?
At the time that I was starting the brand I was spending some time over in Europe. I felt that I had everything covered at that stage to launch except a brand name! I just hoped that something would magically come to me during my time over there, and finally one day as I was whizzing in a taxi through the streets of Berlin I saw the name ‘Quella’ on a sign. I couldn’t even tell you what the sign was for but I just started saying the name out loud over and over. After doing some research to check that it was all above board I found that in Italian it means ‘she is’. It’s meaning embodied everything that the brand celebrated and so that was it. I guess based on it’s true meaning and how thats aligned to our brand, Quella celebrates Women in every sense of the word.
Your designs have become very iconic, with fashion and style influencers from Melbourne to LA donning your jewellery. What is it about Quella that resonates with these women?
Thank you! That is a lovely compliment. Quella designs are bold and fun, but have the right amount of sophistication and timelessness. This means that they are not intimidating pieces that you love the idea of but would may never actually wear. I design pieces that will make women feel extra beautiful and confident at that event or occasion that they are attending, through styles that are fresh, original and modern and obviously LUXE. It’s so important that my customers have the same feelings of purchasing something exciting and significant.
We have lot’s of amazing new earrings in the pipeline to be released throughout the year that can be found online and in stores. Otherwise this year holds exciting overseas trips and a few big things around the corner!
To check out more from Quella Collection, head to: https://www.quellacollection.com/