Alex Perry – L’Oreal Melbourne Fashion Festival 2011

201514_10150179646361111_2845360_oPhotography by Amanda Fordyce

Alex Perry’s Spring 2011 collection show was without a whisper of a doubt, one of the most sensational shows on the calendar of this year’s L’Oreal Melbourne Fashion Festival.

Opulently housed at the Royal Exhibition Building in Carlton, there was something magical about the setting for Perry‘s ‘Cuban Princess‘ collection. The way the lights illuminated the ornate dome, the sparkle from the parquetry floors and the echo of fashionista chatter, all culminated to produce an electric yet somewhat ethereal atmosphere.

LMFF Face of the Festival, Melissa George was every bit the Hollywood actress in a long black gown and soft, wavy hair. Sitting opposite her was the eternally beautiful Andie MacDowell, that quite simply has only gotten more spectacular with age.

With blazing lights at both ends of the catwalk, the show had finally begun with an awe inspiring entrance from Megan Gale, stunning onlookers (and even causing Melissa George to cry out in delight and start clapping furiously) with her low cut, white tulip shaped opener. Looking every inch the superstar minx, Gale set the precedent for the rest of Perry’s show.


With sultry and sophisticated ensembles ensuing, Perry’s eye for detail was more than apparent. Concoctions of molten sequins of dazzling white, amethyst and fuchsia paired with sashes of floral prints along the waist or in pocket detailing added allure to super tight pencil thin calf length dresses with feisty high splits at the back. Sharp tailoring with focus on the sexy, elongated feminine silhouette, plus bare shoulders and collar bones created by interesting halter and v- bar cuts, give Perry’s designs an indelible edge. Hair slicked back into pony tails and models donning one over-sized hoop earring, the sultry yet cool day dresses began to morph into the glamorous, high energy ones of the night.


The crisp whites and flirtatious florals make way for the disco sequins and loud pops of colour that are splashed across the catwalk. Billowing silk georgette gowns in scarlet, lime and burnt orange keep the crowd in rapture as high slits and bare backs show the mischievous and fun side to an altogether sophisticated and polished collection.


Stealing the runway yet again, Megan Gale wowed onlookers with a full length blushed cherry red organza gown, criss-crossed at the front and buttoned at the nape. With soaring front split, it was every bit the seductive, sizzling Cuban inspired number to fittingly close the show.


Despite Perry’s iconic (read: obsessive) toting of sunglasses atop his head (it was about time a spectacle company got their mittens on him), he truly can hold the bestowed title of ‘King of Couture’ for the sheer production, opulence and theatre that he brings to his fashion shows. They are exciting, electric and bold.

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