Sarah Gale is the accomplished, inspirational and remarkable Public Relations executive who has been cultivating Melbourne’s fashion, art and creative scenes for the past two decades. Sarah has led the renowned PR agency AMPR as Managing Director, and most recently as Executive Director with her impeccable strategic knowledge, adeptness at delivering world-class events and campaigns […]
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The second runway instalment presented by Vogue Australia at VAMFF featured Australian fashion cornerstones, Oroton, White Story, MacGraw, Bianca Spender and long-time friends of Pen To Paper Media, Strateas Carlucci. Captured exquisitely again by our resident fashion photographer, Rachel Canale, enjoy our picks from this dynamic runway show. To see more of our VAMFF coverage, head here. […]
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The Paolo Sebastian ‘Passage of Spring’ collection wasn’t just a highlight of VOGUE Australia’s Runway 1 at VAMFF – it heralded Paul Vasileff as an iconic designer of epic proportions. His dreamy collection was nothing short of stunning – drawing inspiration from Botticelli’s famed painting of Venus & The Three Graces, the couture gowns were […]
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As the sun illuminated the runway, Studio Edit 1 stunned onlookers with collections from premier Victorian designers, including personal favourites Mastani, Torrance and Diida, alongside new found loves, Elliatt, Ngali, Arnsdorf and A.bch.
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Friday night and fashion week in Melbourne is a glorious double dose of fun! Pen To Paper Media’s guest photographer for the evening, Rachel Canale, shot our favourite bloggers, models, stylists, industry legends and TV personalities as they enjoyed the VAMFF Plaza in action before stepping inside for Runway 5.
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Next in our MODEL SERIES of interviews is the ethereal beauty, Elsa Bryant. At only 17 years old, Elsa is already forging a powerful path to stardom. With her trademark white blonde locks and green eyes (not unlike her Disney’s ‘Frozen’ doppelganger), her sophisticated and natural looks are well paired with a confidence and positive […]
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Guy Vadas is the debut model in our MODEL SERIES of interviews, fittingly as the 2018 Virgin Australia Melbourne Fashion Festival was his inaugural runway show. You may not have realised that this was Guy’s first ever appearance at VAMFF, seeing that he was so confident and striking on the catwalk, also gaining much media […]
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This year’s Virgin Australia Melbourne Fashion Festival was bigger, bolder and more beautiful than ever! With phenomenal The Plaza open to the public as well as guests and ticket holders of the festival, the stars involved (models, bloggers, celebrities, personalities, designers) were second to none and the Runway shows were spectacular in terms of styling, […]
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If you didn’t get along to all the glitz and glamour of opening night Gala Runways last night at VAMFF, never fear, you have an entire week to immerse yourself in Australia’s most covetable fashion event! PTPM was invited to The Plaza reveal yesterday morning, which was a spectacular showcase of what both guests and […]
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In his seventh consecutive year as the Chief Executive Officer of the Melbourne Fashion Festival (whose Principal Partner is Virgin Australia and is known as VAMFF), Graeme Lewsey has contributed his undeniably unique and expansive vision to the Asia Pacific fashion industry. He has pioneered and leveraged fashion in this country, elevating it to a […]
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