MODEL SERIES – Interview with Elsa Bryant

Next in our MODEL SERIES of interviews is the ethereal beauty, Elsa Bryant. At only 17 years old, Elsa is already forging a powerful path to stardom. With her trademark white blonde locks and green eyes (not unlike her Disney’s ‘Frozen’ doppelganger), her sophisticated and natural looks are well paired with a confidence and positive … More MODEL SERIES – Interview with Elsa Bryant

VAMFF 2018 – Highlights from the Runways + Backstage

This year’s Virgin Australia Melbourne Fashion Festival was bigger, bolder and more beautiful than ever! With phenomenal The Plaza open to the public as well as guests and ticket holders of the festival, the stars involved (models, bloggers, celebrities, personalities, designers) were second to none and the Runway shows were spectacular in terms of styling, … More VAMFF 2018 – Highlights from the Runways + Backstage

GRAEME LEWSEY – Interview with the Virgin Australia Melbourne Fashion Festival CEO

In his seventh consecutive year as the Chief Executive Officer of the Melbourne Fashion Festival (whose Principal Partner is Virgin Australia and is known as VAMFF), Graeme Lewsey has contributed his undeniably unique and expansive vision to the Asia Pacific fashion industry. He has pioneered and leveraged fashion in this country, elevating it to a … More GRAEME LEWSEY – Interview with the Virgin Australia Melbourne Fashion Festival CEO

BMW Caulfield Cup Media Preview Event

What an absolutely stunning morning of fashion, style, champagne and lobster! The Melbourne Racing Club, its sponsors and event organisers have outdone themselves with the array of gorgeous spaces, incredible suppliers and quality ambassadors for the BMW Caulfield Cup carnival. Look out, Melbourne… this is one luxurious and enticing event that you’ll be envious to … More BMW Caulfield Cup Media Preview Event

‘The New Chadstone’ Unveiled

This morning, Chadstone unveiled its highly anticipated new extension to a bevvy of Melbourne media, guests and die-hard shoppers. Chadstone has always been known as The Fashion Capital, yet today’s unveiling certainly launched it further into the stratosphere of luxury shopping. Not only is it the largest shopping centre in the Southern Hemisphere, it now … More ‘The New Chadstone’ Unveiled