VAMFF 2019 Runway 5 – Celeb Street Style

Friday night and fashion week in Melbourne is a glorious double dose of fun! Pen To Paper Media’s guest photographer for the evening, Rachel Canale, shot our favourite bloggers, models, stylists, industry legends and TV personalities as they enjoyed the VAMFF Plaza in action before stepping inside for Runway 5. Alannah Walton Twice Blessed Fredrika … More VAMFF 2019 Runway 5 – Celeb Street Style

GRAEME LEWSEY – Interview with the Virgin Australia Melbourne Fashion Festival CEO

In his seventh consecutive year as the Chief Executive Officer of the Melbourne Fashion Festival (whose Principal Partner is Virgin Australia and is known as VAMFF), Graeme Lewsey has contributed his undeniably unique and expansive vision to the Asia Pacific fashion industry. He has pioneered and leveraged fashion in this country, elevating it to a … More GRAEME LEWSEY – Interview with the Virgin Australia Melbourne Fashion Festival CEO

Byron Bay International Fashion Festival – Resort Runway

Continuing with the tropical and summery vibes of this fashion festival event at Elements of Byron in beautiful Byron Bay, the Resort Collection Runway at BBIFF showcased some fabulously bohemian prints and materials, many harking back to the relaxed feel of the 70’s with floral and tie dye designs ruling centre stage. Stand out designers … More Byron Bay International Fashion Festival – Resort Runway

Byron Bay International Fashion Festival – Swimwear Runway

The Byron Bay International Fashion Festival’s (otherwise known as BBIFF) Swimwear Collection Runway showcased some Australian and overseas designers whose colourful and summer-infused designs stood out from the pack and sparked my interest. Those included, first and foremost, Solar Bare, who vibrant and beautiful ‘fash vest’ (a play on rash vests) designs and patterns inspired … More Byron Bay International Fashion Festival – Swimwear Runway

Byron International Fashion Festival 2017 – Media Shoot

As a precursor to the festivities of the second annual Byron International Fashion Festival, media were invited to attend the BIFF media call shoot at the stunning Heart of the Bay, located at Elements of Byron resort. With Belongil Beach and Julian’s Rocks as a gorgeous backdrop, models donned various designers who featured on the … More Byron International Fashion Festival 2017 – Media Shoot

VAMFF x A-ESQUE – Fashion Weekend Event

There is a shift happening in the luxury market of bespoke accessories, and it is not in favour of the big overseas companies. Melbourne-based A-ESQUE, owned by Amanda Briskin-Rettig (original founder of Mimco), has noted this shift towards quality, locally made leather bags, and her clientele are flocking to purchase a part of the A-ESQUE … More VAMFF x A-ESQUE – Fashion Weekend Event