MODEL SERIES – Interview with Elsa Bryant

Next in our MODEL SERIES of interviews is the ethereal beauty, Elsa Bryant. At only 17 years old, Elsa is already forging a powerful path to stardom. With her trademark white blonde locks and green eyes (not unlike her Disney’s ‘Frozen’ doppelganger), her sophisticated and natural looks are well paired with a confidence and positive … More MODEL SERIES – Interview with Elsa Bryant

VAMFF 2018 – Highlights from the Runways + Backstage

This year’s Virgin Australia Melbourne Fashion Festival was bigger, bolder and more beautiful than ever! With phenomenal The Plaza open to the public as well as guests and ticket holders of the festival, the stars involved (models, bloggers, celebrities, personalities, designers) were second to none and the Runway shows were spectacular in terms of styling, … More VAMFF 2018 – Highlights from the Runways + Backstage

VAMFF 2018 – You Can’t Do That Exhibition – Melbourne Museum

To kick of the Virgin Australia Melbourne Fashion Week (VAMFF) for 2018, a soiree was held for the opening of the You Can’t Do That Exhibition at Melbourne Museum, showcasing some of our historically groundbreaking and rebellious Melbourne designers and models, including Jenny Bannister and Andreja Pejic. With guest speakers, Melbourne Museum’s CEO Lynley Marshall, … More VAMFF 2018 – You Can’t Do That Exhibition – Melbourne Museum

GRAEME LEWSEY – Interview with the Virgin Australia Melbourne Fashion Festival CEO

In his seventh consecutive year as the Chief Executive Officer of the Melbourne Fashion Festival (whose Principal Partner is Virgin Australia and is known as VAMFF), Graeme Lewsey has contributed his undeniably unique and expansive vision to the Asia Pacific fashion industry. He has pioneered and leveraged fashion in this country, elevating it to a … More GRAEME LEWSEY – Interview with the Virgin Australia Melbourne Fashion Festival CEO

Street Style // VAMFF Opening Gala Edit

The Virgin Australia Melbourne Fashion Festival (VAMFF) Opening Night Gala, presented by David Jones, is always a divine affair, where Aussie fashionistas flock to the Royal Exhibition Buidling in Carlton. Many endeavour to snap or be snapped before the yellow glow of the sun subsides behind the gorgeous Melbourne monuments – the regal allure of … More Street Style // VAMFF Opening Gala Edit