Friday night and fashion week in Melbourne is a glorious double dose of fun! Pen To Paper Media’s guest photographer for the evening, Rachel Canale, shot our favourite bloggers, models, stylists, industry legends and TV personalities as they enjoyed the VAMFF Plaza in action before stepping inside for Runway 5.
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In a world obsessed by how quickly things can be obtained, it is mighty refreshing to slow down the pace. None more so than the plague of fast fashion. Overbearing, unoriginal, unethical, unsustainable – it has had it’s time in the sun. It’s time now to start looking inward; to start peering towards home to […]
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Next in our MODEL SERIES of interviews is the ethereal beauty, Elsa Bryant. At only 17 years old, Elsa is already forging a powerful path to stardom. With her trademark white blonde locks and green eyes (not unlike her Disney’s ‘Frozen’ doppelganger), her sophisticated and natural looks are well paired with a confidence and positive […]
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This year’s Virgin Australia Melbourne Fashion Festival was bigger, bolder and more beautiful than ever! With phenomenal The Plaza open to the public as well as guests and ticket holders of the festival, the stars involved (models, bloggers, celebrities, personalities, designers) were second to none and the Runway shows were spectacular in terms of styling, […]
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If you didn’t get along to all the glitz and glamour of opening night Gala Runways last night at VAMFF, never fear, you have an entire week to immerse yourself in Australia’s most covetable fashion event! PTPM was invited to The Plaza reveal yesterday morning, which was a spectacular showcase of what both guests and […]
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In his seventh consecutive year as the Chief Executive Officer of the Melbourne Fashion Festival (whose Principal Partner is Virgin Australia and is known as VAMFF), Graeme Lewsey has contributed his undeniably unique and expansive vision to the Asia Pacific fashion industry. He has pioneered and leveraged fashion in this country, elevating it to a […]
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Let’s talk about Peter Dundas. For years the designer was the creative force behind the seductive and glamorous collections of fashion houses Roberto Cavalli and Emilio Pucci, but in Paris this week, he debuted his first signature collection, DUNDAS. The Norwegian designer amplified his seductive sounds, with models donning striking looks of: hot pink glittering […]
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Continuing with the tropical and summery vibes of this fashion festival event at Elements of Byron in beautiful Byron Bay, the Resort Collection Runway at BBIFF showcased some fabulously bohemian prints and materials, many harking back to the relaxed feel of the 70’s with floral and tie dye designs ruling centre stage. Stand out designers […]
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The Byron Bay International Fashion Festival’s (otherwise known as BBIFF) Swimwear Collection Runway showcased some Australian and overseas designers whose colourful and summer-infused designs stood out from the pack and sparked my interest. Those included, first and foremost, Solar Bare, who vibrant and beautiful ‘fash vest’ (a play on rash vests) designs and patterns inspired […]
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The Virgin Australia Melbourne Fashion Festival (VAMFF) Opening Night Gala, presented by David Jones, is always a divine affair, where Aussie fashionistas flock to the Royal Exhibition Buidling in Carlton. Many endeavour to snap or be snapped before the yellow glow of the sun subsides behind the gorgeous Melbourne monuments – the regal allure of […]
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